Chinese brand strategy agency - An Overview
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Generally, thirty% of people residing in 1st and 2nd tier cities buy organically produced food. Chinese people with small children also choose to purchase organic and natural or environmentally friendly food items. Large and middle-revenue people are more ready to invest their money on natural meals.
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Chinese buyers, especially youngsters, have an interest in food stuff trends. Trendy snacks like kale chips and superfoods objects. Far more frequently, stylish snacks usually are not offered in community Chinese snack outlets. China may be the 2nd premier savory snack market on earth (marketplace dimensions of US$ten Billion in 2016 by having an In general quantity of + one Billion kg).
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In this particular course, the brand also encouraged prospects to taste the wine. Wine is not really Component of Chinese culture, but with internationalization, Chinese individuals are becoming increasingly drawn to wine and want to study its many characteristics And the way to understand a very good wine.
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